Growing the community

The SAGE Farmers Market is an enterprise of

The first SAGE Farmers Market was held on New Year’s Day 2013 at Riverside Park, Moruya. Since that first sunny Tuesday afternoon, the market has established a reputation as an authentic and respected farmers market. In July 2014, it was awarded “Most Outstanding Farmers Market” at the ABC delicious. Magazine’s Annual Produce Awards – an extraordinary achievement in just 18 months.

When you buy something at the SAGE Farmers Market, you can be confident that the person you’re buying it from either grew it, harvested it or made it. That’s what makes a farmers market different. There are no middle-men, no wholesalers and everything was grown and made within our local area.

This market is also different because it’s held every Tuesday afternoon. When people can buy local produce every week as part of a normal shopping routine, it has a huge impact on the community. It means farmers can afford to stay on the land and continue to produce quality food in a sustainable way. It means the local economy stays strong and it means we continue to have access to the freshest, healthiest food possible.

Our market is becoming known for our famous 3 o’clock bell. When it rings to signal that the market is open for trade, there is an enthusiastic yet civilised rush for the best and freshest produce. The public demand for locally grown and locally made is enormous and shows no sign of diminishing.

Meanwhile, the organisation behind the market – Sustainable Agriculture & Gardening Eurobodalla – is working hard to revive the local agricultural and horticultural heritage of our region. Through training, mentoring and support, SAGE is helping families and individuals with a passion for growing get established in the area as farmers. The demand for sustainably grown, local, fresh, healthy, delicious produce is growing faster than can currently be supplied. The future of local food in the Eurobodalla is full of opportunities and promise.

The purpose of the SAGE Farmers Market (SFM) is to provide a marketplace for consumers to access locally grown or harvested food directly from the producers, under safe and controlled conditions.

It is the stated intention of the SFM to ensure and maintain an authentic market in which consumers can invest their trust that what they purchase from any SFM stall holder adheres to the SFM philosophy and ethos.
The SFM exists to support local primary producers and local secondary and tertiary producers who value add to produce sourced locally.
The SFM’s additional purpose is to educate consumers about the multiple benefits of eating local produce and products and to raise awareness of the seasonality of local food. It also supports the over-arching aims of SAGE Inc to provide assistance and education to new and existing growers in our region to adopt sustainable agricultural practices.
The SFM Committee will protect the integrity and authenticity of the SAGE Farmers Market by implementing and policing these Rules & Regulations and the accompanying Code of Conduct.
SAGE Farmers Market local region

Any primary product must be grown or harvested within our local region and sold by the producer themselves. This is the foundation of an authentic farmers market.

The SAGE Farmers Market region is defined as within a ∼160km radius (as the crow flies) of the township of Moruya, Eurobodalla.

This extends to Shell Cove on the coast and Bowral & Myrtleville inland in the north, into the Great Dividing Range in the west and just beyond Eden on the coast and Delegate inland in the south.

Community Stall

The SAGE Farmers Market exists to support members of the community.

We support local farmers, market gardeners and value-adding producers by providing economic stimulus and we support local residents by providing access to fresh, nutritious food.

The nature of an authentic farmers market ensures that everything customers spend goes directly to the farmers, market gardener or value-adding producer. That’s why there are no craft or other types of stalls.

It’s a market of farmers for the community.

SAGE is a not-for-profit community organisation. We understand how important the fabric of community is to volunteer organisations that are also working to support members of the community. The market also wants to support these organisations.

Community organisations are encouraged to erect a stall at the market to promote their activities and foster greater awareness of their group within the community.

Contact the market manager on 0413 920 620 to make a booking.

The following conditions apply:

  • Only local schools and tertiary education institutions, sporting clubs, art and craft groups, environmental groups, community-run festivals and Eurobodalla Shire Council are eligible
  • Groups petitioning on a singular cause are not eligible
  • Clubs and groups may sell raffle tickets to raise funds for their organisation
    Where sporting clubs, art and craft groups, environmental groups and community-run festivals are concerned, they must be an incorporated association
  • All organisations must provide their own Public and Products Liability Insurance
  • If a full 3m x 3m site is requested, a site fee will be charged at the wholesale rate (ie. only the fee charged to the market will be charged to the group)
    Space for a small table only can be provided at no charge
  • If groups wish to sell any food products to raise funds for their organisation, the site fee will be charged at the retail rate (ie. the same fee charged to all stall holders)
  • Only one community organisation will be permitted each week
    Bookings must be made in advance on each occasion the group wishes to attend the market
  • The SAGE Farmers Market Manager will allocate a site
  • Representatives of the community organisation are obliged to follow the SAGE Farmers Market Stall Holder Code of Conduct (available for download from the website)
  • All organisations are obliged to observe the various policies implemented by the SAGE Farmers Market (published on the website)
  • All organisations are expected to follow the directives of the Market Manager


The SAGE Farmers Market is organised by Sustainable Agriculture & Gardening Eurobodalla Inc.

SAGE appreciates that a sustainable food system relies on all our ecosystems, whether on land or at sea, being in a healthy and life-supporting state.

The proliferation of plastic into every corner of our environment is an increasing concern and balloons are a particular menace. However, they are a menace that is simple to address.

The SAGE Farmers Market is taking a number of steps to reduce or eliminate our contribution to this problem and the greater problem of plastic use generally.

As such, the SAGE Farmers Market has adopted a policy of not permitting balloons of any type at the market.

The following conditions apply:

  • Market management will not use balloons to promote the market either on site or at any other location
  • Stall holders are not permitted to use balloons to promote their stall at the market, either as decoration or to give away to customers
  • Community organisations attending the market to promote their group are not permitted to use balloons to promote their organisation, either as decoration or to give away to customers